Juan Valdez

ANNCR: MALE – 30-45 YEARS OLD – DEEP VOICE

Juan Valdez represents the quality, values, and traditions of Colombia. And Huila is one of the best coffees you will ever taste. It embodies what 100% Colombian coffee is supposed to taste like. Brewed it is full bodied, no bitterness or harshness. Smooth, yet bold with a clean finish. This ground coffee has a unique robust aroma that makes it almost irresistible for anyone who really appreciates the taste of a good coffee. You'll love waking up to the strong smell of Juan Valdez coffee every morning. When you try our coffee, you will see that Colombia is just one sip away.

SFX: Relaxing nature sounds (through the first 5 sentences) and the sound of pouring fresh coffee (through the last 3 sentences).

KEY VISUAL:  a view of Colombia’s Coffee Region, where you can see the Colombian coffee growers working and a lot of coffee beans, with a colorful and relaxing atmosphere. The tone of voice and SFX make you see the coffee pouring and taste its unique and robust aroma.