Essence of Life

Campaign: "The power of small wins"

Collaborators: Valentina Granados, Veronica Rodríguez, Anny García & Leslie Lizardo.

The Challenge

To create a digital marketing strategy that increases the reach, engagement and sales of Essence Essentials (EE) products within the Canadian market, giving the brand a fresh new communication approach.

Consumer Insight

Change takes energy and time. Therefore people are afraid of the commitment it implies. In addition, they are naturally creatures of habit and are fearful of the unknown.

Solution / Main Message

The power of small wins.

A sustainable path sometimes requires many steps to be taken. Thus, enjoying each step of the process and recognizing your accomplishments is essential.