Heineken
Campaign: "One World, One Beer"
D&AD New Blood Awards 2023
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Collaborators: Valentina Granados, Leslie Lizardo, Vivian Gaius, Lia Revita.
The Challenge
Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.
Consumer Insight
Despite the cultural and physical isolation experienced by people, there exists an underlying curiosity to comprehend diverse ideologies and perspectives. This desire arises not from the intention to impose change, but rather to foster a deeper sense of understanding and respect for differing beliefs.
Solution / Main Message
One World, One Beer: A Festival of Commonalities
Create a festival that aims to celebrate our commonalities, promote understanding without judgment, and bring people from different backgrounds, ideologies, religions and ethnicities together based on the simple and fundamental condition of being human.
