B2B SaaS Strategist Marketing Specialist
FG Marketing
Dedicated Marketing Expert specializing in B2B SaaS strategy with extensive experience across diverse industries, including technology, software, energy, hospitality, healthcare, construction, industrial automation, transportation, and environmental services. Proficient in developing and executing tailored marketing campaigns to elevate brand visibility, optimize lead generation, bolster client acquisition, and reduce churn rates. Expertise in product positioning, messaging, GTM (Go-To-Market) strategies, product launches, and content and marketing asset creation across customer segments to grow brand awareness and optimize customer account acquisition and retention. Adept in marketing, brand, and content strategy, alongside event planning and SEO tactics, driving holistic business expansion and fostering robust customer engagement. Passionate about leveraging innovative approaches to propel organizational growth and deliver measurable results across multifaceted sectors.
Product
Marketing
Marketing
Strategy
Content
Strategy
Brand
Strategy
Event
Marketing
Key Achievements
Strategic Marketing Leadership: Directed comprehensive B2B SaaS marketing strategies across diverse industries, including technology, software, energy, transportation, construction, healthcare, and industrial automation, significantly enhancing brand visibility and optimizing lead generation.
Marketing Function Development: Spearheaded the creation and implementation of the marketing function in multiple sectors, driving company growth through strategic brand positioning and increased customer and partner acquisition.
Content and Social Media Growth: Launched and managed successful blog and social media channels, establishing the company as a thought leader. Achieved a 40% increase in lead generation through optimized SEO/SEM campaigns, growing social media engagement and website traffic substantially.
Revenue-Driven Campaigns: Developed and executed demand generation campaigns that contributed to significant sales pipeline growth, accounting for a substantial portion of total revenue. Successfully created and implemented Account-Based Marketing (ABM) programs that generated new leads and re-engaged dormant accounts, resulting in valuable sales opportunities.
Event and Partnership Initiatives: Orchestrated industry events and developed strategic partnerships across North America and Latin America, expanding market presence and driving engagement. Managed marketing events, including trade shows and webinars, to boost brand awareness and customer interaction.
Channel Partner Education: Designed and launched a comprehensive channel partner portal, providing education and resources to partners on industry solutions, enhancing partner engagement and knowledge.
Innovative Market Strategies: Led market entry strategies in new regional markets, leveraging deep research capabilities and creative strategies to expand customer bases and drive substantial market share growth.
Career Summary
2023-2024
Marketing Coordinator
At SEMP Ltd, I directed B2B SaaS marketing strategies in sectors like technology, software, transportation, construction, and energy, targeting audiences in the UK, Canada, US, Saudi Arabia, and Australia. I led the launch of new SaaS solutions, crafted case studies, articles, and bids, and managed the website and digital publications such as bulletins and newsletters. I was responsible for the content calendar and social media platforms, analyzing data to monitor performance and guide marketing decisions. My role also encompassed developing comprehensive marketing campaigns, coordinating team schedules, executing targeted email campaigns, and creating compelling copy across various platforms. I organized and managed marketing events, including trade shows and webinars, and oversaw a budget exceeding 500,000 CAD, all focused on enhancing brand awareness and driving engagement in these specialized industries. Additionally, I conducted market research and managed CRM in HubSpot, ensuring lead tracking and relationship management in B2B SaaS marketing efforts.
2019-2023
Digital Marketing Manager
At IMC Marketing, from 2019 to 2023, I advanced from Content Specialist to Digital Marketing Manager, leading comprehensive B2B SaaS marketing strategies in healthcare, environmental services, and industrial automation. My role encompassed full-spectrum project management—from initial strategy formulation through to execution—emphasizing stakeholder engagement, high-impact content creation, and precise digital campaign management. I pioneered content and event marketing initiatives that dramatically boosted customer engagement and retention, achieving a 40% increase in lead generation via optimized SEO/SEM campaigns. My tenure included orchestrating significant industry events, expanding market presence, and spearheading market entry strategies in new regional markets. I also established and nurtured strategic partnerships across North America and Latin America, ensuring our marketing efforts were seamlessly integrated with broader business objectives and contributed to substantial market share growth.
2018-2019
Journalism & Public Communicator
My journalism background, particularly in socio-political reporting, has enriched my B2B SaaS marketing skills, especially in strategic content creation and stakeholder engagement. Proficient in deep research and data analysis, I adeptly translate complex information into clear, targeted communications that resonate with diverse business audiences. My experience interviewing a broad spectrum of experts and stakeholders has fine-tuned my ability to uncover and address the unique needs and challenges of various market segments. This skill is crucial in crafting personalized marketing strategies that effectively engage and expand customer bases in the SaaS sector. Additionally, my history of public engagement through social media and events has honed my ability to foster community and dialogue, enhancing customer relationship management and loyalty in SaaS marketing. Upholding the principles of journalism, I ensure authenticity in all marketing endeavors, aligning strategies with core business values and customer expectations.